Zaporizhzhia Abrasive Plant took part in SUP DAY FORUM KYIV 2026, an event marking the 10th anniversary of the Union of Ukrainian Entrepreneurs, bringing together business leaders who are shaping today’s entrepreneurial landscape in Ukraine.

The forum became a platform to discuss the role of business in times of full-scale war. Today, entrepreneurship in Ukraine goes far beyond economic performance — it is about responsibility, choice, and the ability to move forward despite constant challenges. In this reality, Ukrainian companies continue to adapt, launch new products, expand into new markets, and grow exports.

A strong focus was placed on people as the key asset of any business. In a rapidly changing technological environment, it is people — and their ability to learn and evolve — that define competitiveness. Continuous investment in teams, development, and alignment remains essential.

Another important topic was planning in conditions of uncertainty. Ukrainian experience shows that a structured and systematic approach allows businesses not only to maintain stability but also to grow — even during wartime.

For Zaporizhzhia Abrasive Plant, the panel discussion “Business Sentiment: Experience of Frontline Regions” was particularly relevant. Operating just dozens of kilometers from the frontline, the company continues stable operations, develops production, expands exports, and implements new projects.

Participants also highlighted the growing interest of international businesses in Ukraine. Foreign companies continue to explore the market and seek cooperation opportunities, particularly in manufacturing. At the same time, trust remains the key factor that determines readiness for partnerships and investments. Business associations play an important role here, serving as platforms for networking, knowledge exchange, and market expansion.

Despite the war, Ukraine has strong potential for a qualitative economic leap. Its realization depends on key fundamentals: security, rule of law, economic freedom, democratic development, and human capital.

SUP DAY FORUM KYIV 2026 once again confirmed: Ukrainian business today is not only about economics. It is about people, responsibility, and the ability to build the future — even in the most challenging conditions.