Zaporizhzhia Abrasive Plant is successfully expanding its portfolio of orders under the Private Label program. To date, about ten companies with which ZAP cooperates within the framework of this program are satisfied customers. Among them are Ukrainian and foreign companies, which have established strong mutual relations.

“This project is a great opportunity for customers to create their brand from scratch. We also offer brand development and trademark registration services. This will help raise the status of our customers, allowing them to have products under their brand, as well as support the domestic economy by ordering products from the Ukrainian manufacturer,” said Mykhailo Polevtsov, head of the customer service centre.

Having almost 70 years of experience in the production of abrasive tools, ZAP can increase the quality of products without significant price increases. We monitor the tool’s safety by checking its compliance with the European standard EN12413.

ZAP has been cooperating with customers within the framework of contract production for more than ten years. This year, it was decided to restart the Private Label project. The primary motivation for the restart was the need to diversify sales markets and customise the products produced. The Private Label project is an integral part of ZAP’s development strategy, which aims to expand its range of products and increase its competitiveness.

First, we see the potential for private-label products in Ukraine’s domestic market. We are sure that our products will be in demand thanks to consistently high quality and the possibility of individualisation.